The international markets are very important for the Saxon economy for the way out of the current Corona crisis. The Saxon Foreign Trade Week from May 3rd to 7th offers up-to-date information on strategic and practical questions of international business. It will take place for the first time in 2021 as a purely virtual format. The kick-off event on May 3rd sheds light on global economic and trade policy trends and perspectives: Where are the world economy and world trade headed? Where are the markets of the future? And how do companies have to position themselves in order to continue to survive in international competition in the future in the face of these challenges? This and all other events as part of the foreign trade week will take place online and free of charge. Registration is required by April 30, 2021 on the site https://www.aussenwirtschaftswoche.de/
»In 2020, almost all federal states recorded significant declines in exports. Measured by the decline in exports, Saxony is still in the middle compared to the rest of Germany," says Saxony's Economics Minister Martin Dulig and goes on to explain: "In 2021 we are faced with the task of stimulating global demand for Saxon products and services even more despite the existing challenges. We have to strengthen the demand side by compensating for declining sales by opening up new markets - and thus diversifying sales. Only because of the size of the international sales markets is it worthwhile for our companies to invest in the development of highly specialized products and services for which the domestic market is often too small. With the Saxon foreign trade promotion, we support our companies in positioning themselves internationally so that they are not dependent on individual sales markets.«
At the opening event of the foreign trade week, Prof. Dr. Henning Vöpel, Director of the Hamburg Institute for World Economics HWWI, the development of the world economy and global markets as well as geopolitical shifts and technological upheavals. Saxon companies report from practice about the strategies they use to adapt to changing conditions and are successful in foreign business even in turbulent times. The other events will address market potential in Central Europe, digital trade fair formats, the development of international service and sales structures and the recruitment of international specialists. May 5th is also the 20th day of Russia.
The global pandemic situation has accelerated a rethinking in the Free State of Saxony when it comes to holding foreign trade events. The Saxony Economic Development Agency (WFS) is using the current situation to apply new instruments. In the past months and also currently, many activities could not and cannot take place in the originally planned form. In order to continue to provide Saxon companies with the best possible support for their foreign trade projects, the WFS has been actively implementing alternative formats, such as digital trade fair participation and webinars, together with the partners of the Foreign Trade Initiative Saxony (AWIS) since mid-2020. And even if these cannot completely replace the usual personal contacts, they offer a lot of potential.
The first purely digital appearances at various trade fairs as well as business trips and visits by delegations have already been successfully implemented. The joint foreign trade offer of the AWIS partners this year includes more than 160 activities for more than 30 countries. At the "Consumer Electronics Show", one of the world's largest tech fairs, the Free State presented itself in January 2021 with a virtual joint appearance - ten Saxon companies and research institutions were there.
Further information and registration (to 30.04.2021)
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