News from the BioCity Campus

VITA 34 – Marketing experts visiting the award winner

Zellbank presents award-winning communication campaign to the members of the Marketing Club Leipzig / industry experts get detailed insights into the relaunch / tour of the transparent laboratory

Great interest in the award-winning communication campaign by Vita 34: The industry experts from the Marketing Club Leipzig (MCL) will be guests on February 4, 2020 at the current winner of the marketing award to find out about the transformation of the successful cord blood bank to the cell bank and the associated complete reorientation in marketing.

After an extensive market and target group analysis, Vita 34 was able to change the brand strategy to the planned expansion of the product portfolio within a year, to visualize it in a fresh design and to establish it in the market with a national campaign for outdoor advertising. For this achievement, the DACH market leader for the storage of stem cells from the umbilical cord the Leipzig Marketing Prize 2019.

To date, more than 230.000 existing customers have opted for the storage of stem cells from umbilical cord blood. With the recently planned transformation into a cell bank, the company is focusing on further growth in the near future. We are making this visible with the new brand world," explains Dr. Wolfgang Knirsch, CEO of Vita 34. Falk Neukirch, CFO at Vita 34, adds: “The new brand perfectly visualizes our corporate goals and is an important element for their strategic implementation. We are now ideally positioned for the communicative tasks regarding our product expansion.”

Incidentally, the members of the Marketing Club Leipzig not only get valuable impressions of the new marketing during their visit, but also have the opportunity to watch the employees of Vita 34 at work. This is made possible by the glass laboratory. Here, all work steps can be followed in detail - from the extraction of stem cells from the umbilical cord blood to preservation and preparation for the actual intended use. A look into the heart of Vita 34, so to speak.

Source: Press release Vita 34 AG from January 31, 2020

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